Philosophy : "Sufficiency Economy" philosophy of His Majesty the King Bhumibol Adulyadej, the King of Thailand, has changed the world economy to economic using and consuming things which is the best way in living and also relate to Buddhism - "The Middle Path - Eightfold Path".
We develop the high quality of products using the great ingredients with affordable prices under the manufacturing in Thailand, the land of "Smile :)". On the other hands, we would like to be a part of social responsibility in all any aspects.
Scent : Thailand's the best well - known of "Thai Spa" using the great essential oils which remain the original nutrients and benefits of natural plants and flowers carry distinctive scents of those plants and flowers. So we desire to use essential oils rather than perfume to scent our products of natural and that also promote healthy hair.
Product Design : Thai Modern
Selected Colors : Brown, Green, White and Clear
Brown : Represent the natural products.
Green : Represent the natural ingredient.
White : Represent of the mildness shampoo and conditioner
Clear : Represent of the light - weight of shampoo and conditioner
Slogan : "Always Charming, Always WELCOME WINTER :)"
Philosophy to run business :
"Close your book, Don't be afraid, Get it done"
Philosophy of doing business :
There is no "Success" without "Trying"
There is no "Success" without "Patience"
There is no "Success" without "Passion"
There is no "Success" without "Careful"
There is no "Success" as long as the needs of customers do exist
"Continuously Development" is the key of sustainable business